THE STATE OF LUXURY
Theories and definitions for
superlative goods in an
Clear definitions of luxury are rare,
but most agree that you know
it when you see it. Luxury is as much
about the story and mystique
surrounding the product as it is about
the product itself. A high price and
scarcity are not the only components
of luxury. Consumers need to
be buying into a story or history.
A watch can rely on mechanical
works developed over a century ago
that are impossible to replicate
with computers ...