Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation

Acknowledgments

I STARTED WORKING on the materials that led to this book more than five years ago, and along the way a lot of people have in ways large and small contributed to the book and/or the body of work.

At Microsoft, the Module Map team of Norm Judah, David Appel, Liz Davidson, Andi Stark, and Ulrich Homann (who hired me into Microsoft after some convincing from Mike Adams), is where it all started for me. As I created the first version of the Motion methodology, the team at Accelare—including Jack Calhoun, Mark McCormick, Steve McCarthy, and Hannah Will—had a big influence. Then as Motion moved over into a larger consulting offering, Brad Clayton and Chad Corneil joined the team and we further refined the methodology with increasing ...