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Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation by Ric Merrifield

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NINERethinking at Eclipse

“I have found adventure in flying,in world travel, in business, andeven close at hand. Adventure isa state of mind and spirit.”

–Jacqueline Cochran

BACK IN THE 1970S, people laughed when PC pioneers predicted that a computer would soon adorn every desk in America. Vern Raburn had the last laugh. As Microsoft’s vice president in charge of application software, Raburn helped make that prophecy come true.

Three decades later, Raburn found another career, general aviation, and this time he combined predicting with rethinking. Anticipating that private aviation was ripe for revolution, he theorized that his own new six-seat, twin-engine Very Light Jet (VLJ) could be perfectly positioned to take advantage of the new trend. ...

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