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Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation by Ric Merrifield

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SEVENFifth—Unravel (and Follow) the Rules

“Sometimes it is more importantto discover what one cannotdo than what one can do.”

–Lin Yutang

IN RETHINKING YOUR business to put aside “how” in favor of “what” as your unit of analysis, your view of your company has been expanded through the lenses of value, performance, interconnectedness, and predictability. Now it’s time to think about government regulation. That is not to suggest that the laws and rules set forth by the various branches of government are anything new; they have long loomed large in every company’s business plan and daily operation. What this chapter offers are new ways to incorporate compliance needs into your planning.

The tale of Intrade, the Dublin-based, online prediction ...

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