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Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation by Ric Merrifield

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FOURSecond—Know What You Are (and Aren’t) Good At

“Where I was born and where and howI have lived is unimportant.It is what I have done with where Ihave been that should be of interest.”

–Georgia O’Keeffe

MICHAEL JORDAN IS ONE of the best basketball players in the history of the game. No argument. But back in 1994, he made a serious mistake. He assumed he could be one of the best at another sport as well.

Jordan was a natural athlete who could roll a bowling strike backward from between his legs, score well in pro-amateur golf tournaments, and smash batting-practice baseballs out of the park. When he announced that he was going to try his hand at professional baseball, few skeptics were bold enough to suggest that this career turn would be ...

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