Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, 2nd Edition

SECOND EDITION ACKNOWLEDGMENTS

We are indebted to all our fellow authors and the teams that have supported them in updating existing chapters and creating new ones, as well as to our distinguished external partners and collaborators for their contributions. Specifically, this is to thank the following individuals:

• Emma de Carolis at IP for contributing a case study on post-merger brand integration in the Italian petroleum market;
• Armando Branchini at Altagamma for an interview on the impact of digital media on luxury retail;
• Thomas Wagner at SevenOne Media for an interview on the changing TV advertising landscape;
• Uwe Becker at OWM for an interview on media planning and purchasing.

Special thanks are due to our colleagues and trusted advisors for their commitment over the entire course of this project. Specifically, this is to thank the following individuals:

• Anja Weissgerber for coordination and publisher management;
• Tobias Karmann for consistency checks and clearance control;
• Sanya van Schalkwyk for contributing new facts and figures;
• Cornelius Grupen for end-to-end executive editing.

Thank you also to our colleagues Frank Sänger, Andrea Zocchi, and Harald Fanderl for acting as independent reviewers.

Jesko Perrey and Dennis Spillecke

Düsseldorf, January 2013