Cover Page by Stephen Hay

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2. From the Content Out

“I know many, many people who would rather stab themselves in the eye with a pencil than be responsible for a large-scale content inventory. Me, I’m weird. I love ’em.”

KRISTINA HALVORSON

The first step in the responsive design workflow is to create a content inventory. Even if you’re familiar with content inventories, allow me to explain how I approach the idea of structured content. You’ll probably find that the content inventory I propose differs from what you’re accustomed to.

It’s often said that content is king. I tend to disagree. Designer Paul Rand described design as the “method of putting form and content together.” Rand’s statement confirms my opinion as a designer that content and form can either strengthen ...

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