Picture Credits

PERSUASION IS POWERFUL 2, 3

Benjamin Zander: TED/Andrew Heavens, Beth Comstock: Photographed by Frank Mari, Ronald Reagan: Courtesy Ronald Reagan Library, Leonard Bernstein: AP Photo/Terhune, Richard Feynman: Courtesy of the Archives, California Institute of Technology, Pastor John Ortberg: Courtesy of Menlo Park Presbyterian Church, Steve Jobs: AP Photo/Paul Sakuma, Martin Luther King Jr.: AFP/Getty Images, © Barbara Morgan/Courtesy of the Martha Graham Center of Contemporary Dance

RESONANCE CAUSES CHANGE 5

Chladni plates: Photographed by Anthony Duarte

PRESENTATIONS ARE BORING 9

Hand: © iStockphoto.com/

Picture Credits

THE BLAND LEADING THE BLAND 11

Camouflage Man: Symphonie/Getty Images

PEOPLE ARE INTERESTING 13

Guy behind board: Photographed by Mark Heaps Cork board: © iStockphoto.com/Maxim Sergienko

STORIES CONVEY MEANING 17

Projector screen: © iStockphoto.com/Nancy Louie

YOU ARE NOT THE HERO 18

All-about-me guy (Ryan Orcutt): Photographed by Mark Heaps

THE AUDIENCE IS THE HERO 21

Luke Skywalker & Yoda: Courtesy of Lucasfilm Ltd. Star Wars: Episode V - The Empire Strikes Back TM & © 1980 and 1997 Lucasfilm Ltd. All rights reserved. Used under authorization. Unauthorized duplication is a violation of applicable law.

THE MIDDLE: CONTRAST 41

M.C. Esher: M.C. Escher's "Circle Limit IV" © 2009 The M.C. Escher Company-Holland. All rights reserved. www.mcescher.com

CASE STUDY: BENJAMIN ZANDER 49

Ben Zander: ...

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