References

[1] Guber, Peter. "The Four Truths of the Storyteller." Harvard Business Review. December 1, 2007.

[2] Godin, Seth. "Too Much Data Leads to Not Enough Belief." From Seth Godin's Blog. January 21, 2010. http://sethgodin.typepad.com/seths_blog/2010/01/too-much-data-leads-to-not-enough-belief.html.

[3] Aristotle. The Art of Rhetoric. London: Penguin Books, 1991.

[4] Guy De Maupassant, Henri René Albert. The Works of Guy de Maupassant: Volume VIII. New York: Bigelow, Smith, and Co, 1909.

[5] Sturm, Brian W. "The 'Storylistening' Trance Experience." Journal of American Folklore. 113, 2000.

[6] McKee, Robert. "Storytelling That Moves People." Harvard Business Review. June 1, 2003.

[7] Chad Hodge as quoted in: Guber, Peter. "The Four Truths of the Storyteller." Harvard Business Review. December 1, 2007.

[8] Hart, Jack. A Writer's Coach: The Complete Guide to Writing Strategies That Work ...

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