Resonate: Present Visual Stories that Transform Audiences

Chapter 1. Why Resonate?

Persuasion Is Powerful

Movements are started, products are purchased, philosophies are adopted, subject matter is mastered—all with the help of presentations.

Great presenters transform audiences. Truly great communicators make it look easy as they lure audiences to adopt their ideas and take action. This isn't something that just happens automatically; it comes at the price of long and thoughtful hours spent constructing messages that resonate deeply and elicit empathy.

Throughout the book, you'll learn from some of the greatest communicators. Each is different and yields a unique insight, yet they share a common thread: They all create a groundswell of support for their ideas. These communicators don't have to force or command their audiences to adopt their ideas. Instead, the audience responds willingly with a surge of support.

MOTIVATOR

Benjamin Zander, Conductor, Boston Philharmonic Orchestra

MARKETER

Beth Comstock, Chief Marketing Officer, GE

POLITICIAN

Ronald Reagan, Former President of the United States

CONDUCTOR

Leonard Bernstein, Conductor, New York Philharmonic Orchestra

LECTURER

Richard Feynman, Professor, California Institute of Technology

PREACHER

John Ortberg, Pastor, Menlo Park Presbyterian Church

EXECUTIVE

Steve Jobs, Chief Executive Officer, Apple Inc.

ACTIVIST ...