CHAPTER 6: CASE STUDY

All good books should have a twist in the tale and this is mine. If you were looking forward to a discussion of the lessons learned from Chernobyl/tsunami/volcano/oilspills/banking crises and so on, then there are many ways to read those and many places to find them. Useful as they are, they are stories of what happened elsewhere in time, space and circumstance. We can learn many lessons from them because case studies are unarguably extremely important learning tools. However, not in this book, or for our purposes.

The best case study to allow you to build awareness is to look at yourself, your business or your organisation, and consider where the problems lie. Here are some starter questions:

  • Do you feel now that there ...

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