Chapter 3. Cable TV Networks

This chapter covers the following topics:

  • History of Cable

  • Business Rationale

  • Architecture

  • Hybrid Fiber Coaxial (HFC) Systems

  • Upstream Transmission

  • Digital Video Services

  • Data Services

  • Integration of Video and Data

  • Business Obstacles

  • Summary

AT&T, formerly Ma Bell, is the largest provider of cable TV service in the United States. This one simple observation encapsulates the breathtaking changes that have occurred in the cable industry just since 1997. In late 1997, it would have been totally unforeseen (except, perhaps, in the mind of Michael Armstrong, CEO of AT&T) that AT&T would be the kingpin of cable in 1999. But with the acquisitions of TCI and MediaOne for more than $100 billion, AT&T directly serves 25 million U.S. ...

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