Acknowledgments

Writing this book has been a rewarding journey. Rewarding, because we were spending time on a topic that really excites us. Rewarding, because we had such illuminating conversations with industry leaders and experts across the globe. And rewarding, because we had the pleasure of working with a great team of McKinsey colleagues.

Among the many people from the industry with whom we talked, we would like to thank in particular (and in alphabetical order) Massimo Bongiovanni, Stéphane Bout, Peter Fitzgerald, Federico Marchetti, Dev Mukherjee, Steve Nigro, Diego Piacentini, David Porter, and Hervé Thoumyre. They sat down with us for intensive discussions, offered some stunning insights and opinions about where the industry is heading and acted as engaged thought partners. While all responsibility for the views in this book lies with the authors, those views would have been greatly diminished without their participation. Within McKinsey, we had many, many valuable discussions and we would like to thank in particular Andres Hoyos-Gomez, Dilip Wagle and Karel Dörner.

Once we had a first draft of the book, we asked a sounding board of senior retailer experts to review it and we would like to thank our colleagues Klaus Behrenbeck, Jesko Perrey, and Dennis Spillecke, as well as Christoph Lütke Schelhowe and Massimo Bongiovanni, for their constructive and encouraging feedback.

This book is the result of a team effort. Foremost, we would like to thank our co-authors for their ...

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