About the Authors

Stefan Niemeier is a Director of McKinsey & Company and leads its European “Technology in Retail” group. He has advised retailers around the globe and across many retail sub-sectors. Stefan holds a PhD in Economics and a Masters in Business Administration.
Andrea Zocchi is a Director of McKinsey & Company where he leads the Consumer Practice in Southern Europe. Andrea is also an adjunct professor at IMT—Institute for Advanced Studies—in Lucca (Italy), where he teaches a PhD level course on advanced problem-solving techniques. Andrea holds a degree in Mechanical Engineering and prior to joining McKinsey, he worked for Hewlett Packard Italy.
Marco Catena is an Associate Principal of McKinsey & Company. He works with retail and mobile telecommunications players in Europe on commercial and performance transformation topics. Marco holds a PhD in Industrial Management and a Degree in Management Engineering.
James Naylor is a Senior Knowledge Expert in McKinsey & Company's European Retail Practice, concentrating on latest and best practice in retail format development and on the development of consumer goods industries in emerging markets. James holds Undergraduate and Masters degrees in Psychology.
Roger Roberts is an Expert Partner in the Silicon Valley office of McKinsey & Company and leads the firm's IT service lines for North American Consumer Goods and Retail businesses. He also serves a range of clients across sectors on adapting to technology-based disruptions. ...

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