You are previewing Research Report: Collaboration and Social Media-2008: Taking Stock of Today’s Experiences and Tomorrow’s Opportunities.
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Research Report: Collaboration and Social Media-2008: Taking Stock of Today’s Experiences and Tomorrow’s Opportunities

Book Description

Collaboration and Social Media 2008 shows how social media is approaching the tipping-point. First generation tools now in widespread use, such as text-oriented email, web sites, and shared workspaces, are soon to be supplemented by social media applications that incorporate blogs, wikis, social bookmarking, rich media, and other innovative technologies.

Table of Contents

  1. Copyright
  2. With Thanks to Our Sponsors
    1. Platinum
    2. Gold
    3. Silver
  3. List of Figures and Illustrations
  4. List of Tables
  5. Our Perspective
    1. Beyond Ad Hoc Information Sharing
    2. Our Research Agenda
  6. How American Companies Use Social Media
    1. Tracking Social Media
      1. Surveying American Companies
      2. Web 2.0 and Before
    2. Adopting Social Media
      1. From the Universal to the Emerging
      2. Effectiveness
      3. Adopting Next Year
    3. Social Media Profiles
      1. Principle Tasks and Activities
      2. Web 1.0 Applications and Services
        1. Email as a Ubiquitous Communications Medium
        2. Publishing Information on Web sites
        3. Real-time Conferencing over the Web
        4. Exploiting a Shared Workspace
        5. The Visual Experience of Online Video
        6. Instant Messaging and Business Boundaries
        7. An Enterprise Directory as a Network Resource
      3. Newsgroups and Forums for Online Discussions
      4. Web 2.0 Applications and Services
        1. Podcasts Open a Rich Media Channel
        2. RSS for Syndicating Content across the Internet
        3. Connecting through Social Networks
        4. Wikis as a Networked Resource
        5. Blogs as a Communications Medium
        6. Mashups for Easy Content Integration
        7. Tagging References through Social Bookmarking
        8. Making Sense of the Generational Shift
    4. A Social Media Roadmap
      1. Vendor Options
      2. Company Challenges
  7. Customer Stories
    1. Awareness at Earth Knowledge
      1. Background: Building Awareness
      2. The Challenge: When Location Matters
      3. Meeting the Challenge
        1. Awareness and the Geographical Web
      4. Geocoding in Action
      5. Result: A Mappable Ecosystem
    2. EMC Documentum eRoom at Bechtel
      1. Background: Sharing Information
      2. The Challenge: Beyond Hard Copy
      3. Meeting the Challenge: Shared Workspaces
      4. Results: Exchanging Documents
      5. Lessons Learned
      6. Gilbane Group Conclusions
    3. EMC Documentum eRoom at Wharton
      1. Background: Group Projects and Collaboration
      2. The Challenge: Beyond In-person Meetings
      3. Meeting the Challenge: Customizing Spaces
        1. webCafé
        2. FacultyCafé
      4. Results: Widespread Adoption
      5. Lessons Learned
      6. Gilbane Group Conclusions
    4. MindTouch at Red Mountain
      1. Background: Connecting Enterprise Operations
      2. The Challenge: Distributed Project Management
        1. The Principals
      3. Meeting the Challenge: Organizing Documents
      4. Results: Simplifying Information Exchanges
      5. Lessons Learned
      6. Gilbane Group Conclusions
    5. Near-Time at O’Reilly Media
      1. Background: Reader Participation
      2. The Challenge: Connecting with the Audience
        1. The Principals
      3. Meeting the Challenge: Collaborative Authoring
      4. Results: Promising Contributions
      5. Lessons Learned
      6. Gilbane Group Conclusions
    6. Octopz at The Cundari Group
      1. Background: Rich Media Collaboration
      2. The Challenge: Connecting around the World
        1. The Principals
      3. Meeting the Challenge: Real-time Sharing
        1. Real-time collaboration using Octopz
      4. Results: Accelerating Time-to-value
      5. Lessons Learned
      6. Gilbane Group Conclusions
    7. SAP Builds Communities of Innovation
      1. Background: Enhancing Core Competencies
      2. The Challenge: Connecting with External Developers
      3. Meeting the Challenge: Building a Community
      4. Reaching Out to Business Process Experts
        1. Building Strategic Communities of Innovation
        2. Communities of Innovation — A full range of business collaboration environments
      5. Results: The Centerpiece for External Efforts
      6. Lessons Learned
      7. Gilbane Group Conclusions
      8. Links
    8. Wetpaint at Hewlett Packard
      1. Background: Beyond the Printer
      2. The Challenge: Reinforcing the Brand
        1. The Principals
      3. Meeting the Challenge: Engaging Customers
      4. Results: Gaining Customer Insights
      5. Lessons Learned
  8. Vendor Directory
    1. Sponsors
      1. Awareness
      2. EMC Corporation
      3. Mindtouch
      4. Near-Time
      5. Octopz
      6. SAP AG
      7. WetPaint
      8. Zoho
    2. Vendors
      1. adenin TECHNOLOGIES, Inc.
      2. Atlassian
      3. Attensa, Inc.
      4. Blogtronix, LLC
      5. Clickability
      6. Collanos Software Inc.
      7. Communispace
      8. CoreSpeed LLC
      9. CustomerVision
      10. Daptiv, Inc.
      11. eTouch
      12. FatWire Software
      13. Foldera
      14. HiveLive
      15. Huddle.net
      16. Hyperwave Information Management Inc.
      17. JackBe
      18. Jive Software
      19. Kapow Technologies
      20. KnowNow
      21. Leverage Software Inc
      22. LiveWorld
      23. Lithium
      24. MarketTools
      25. Mzinga
      26. Neighborhood America
      27. Networked Insights
      28. NewsGator Technologies, Inc.
      29. ONEsite
      30. Open Teams LLC
      31. Pringo Networks
      32. Ramius
      33. SiteScape
      34. Socialtext
      35. Techrigy Inc.
      36. Traction
      37. WebEx Communications, Inc.
        1. (a Cisco Company)
      38. Worklight
      39. Zimbra (a Yahoo Company)
  9. Gilbane Conclusion
    1. Charting the Impact of Social Media
      1. Tracking Five Trends
        1. Social Media Is Growing
        2. Focusing on Vertical Solutions
        3. Redefining the Role for IT
        4. Adopting Rich Media
        5. Building Community by Design
      2. Delivering Social Media in Its Business Context