Reputation Strategy and Analytics in a Hyper-Connected World

Acknowledgments

The contents of this book are based primarily on my hands-on experiences in the corporate communications field over the past two decades. The book also represents a process of discovery, in which I sought the opinions and wisdom of numerous experts. In that respect, the book is a trove of collected knowledge and insight, enriched by persistent research and interviews with many expert sources, including Erin Byrne, Lauren Coleman, Yasmin Crowther, Patrick “Pat” Ford, Martis “Marty” Davis, Bronwyn Kunhardt, Eric McNulty, and Ame Wadler, who generously shared their stories and insight with me. I thank them sincerely for their time, their energy, their intelligence, and their kindness.

This book would not have been possible without the effort, attention, and steady guidance of Jeanine Moss, the founder and president of Turning Point Solutions. Jeanine is truly one of the best strategic communications advisors in the field, and I greatly value her friendship.

I owe a special debt of gratitude to Mike Barlow, who served as editorial director for this book. His advice and expertise were invaluable. Thank you, Mike!

I also extend my sincere thanks to Sheck Cho and Vincent Nordhaus, my editors at John Wiley & Sons, who had faith in the value of the project and were patient when I missed my deadlines.

Most of all, I want to thank my wife, Jan, and our son, Nicholas, for their love, support, and willingness to take this journey with me—thank you!