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Reputación corporativa by Ana Carreras, Enrique Carreras, Ángel Alloza

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Bibliografía

AAKER, David (2008), Spanning Silos, Harvard Business School Press, Boston.

–(1991), Managing Brand Equity: Capitalizing on the Value of a Brand Name, The Free Press, MacMillan, Nueva York.

AAKER, David y KEVIN LANE, Keller (1993), «Interpreting Cross-cultural Replications of Brand Extension Research», en International Journal of Research in Marketing, vol. 10, pp. 55-59.

AAKER, Jennifer (1997), «Dimensions of Brand Personality», en Journal of Marketing Research, vol. 34 (agosto), pp. 347-356.

ABRAHAM, Charles y SHEERAN, Paschal (2003), «Acting on intentions: The role of anticipated regret», en British Journal of Social Psychology, vol. 42 (4), pp. 495-511.

ABRIL, Luis (2011), «El precio de la fama», en Actualidad Económica,

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