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Reputación corporativa by Ana Carreras, Enrique Carreras, Ángel Alloza

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Notas

Prólogo

[1] Alloza Losana, Ángel (2012), «La evolución de la gestión de los intangibles en España», en Harvard Deusto Business Review (noviembre), pp. 26-38.

[2] Sitio Web de Merco (Monitor Empresarial de Reputación Corporativa), http://www.merco. info.

Introducción

[1] El otro indicador es la satisfacción del cliente, pieza angular del desarrollo de los sistemas de gestión de la calidad.

[2] Las palabras clave utilizadas fueron: corporate image, organizational identity, organizational image, corporate brand equity and corporate branding en Walker, Kent (2010), «A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory», en Corporate Reputation Review, vol. 12 (4), pp. 358-359.

[3] Martineau, ...

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