PART 3CRISIS
When you are in a crisis, there is no time torun a study. The prospect of dying has a wayof focusing your attention in a big hurry.
—Lee Iacocca
Nothing gets your attention better than a good old crisis. Currently we have two varieties: macro and micro.
The macro variety is the financial crisis that has swept the world. It has almost wiped out a large chunk of the automotive, financial, and retail sectors. How do you operate in this environment?
Then there’s the “micro” version of a crisis. This is where the survival of an individual company, such as AIG or GM, is on the line. Whatever crisis you’re facing, it’s time to fasten your seat belts and hang on.
Get REPOSITIONING: Marketing in an Era of Competition, Change and Crisis now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
