PART 2CHANGE

Nothing endures but change.

—Heraclitus, Greek philosopher, 475 B.C.

If you’re not careful, nothing can kill a company more quickly than change. Like competition, it continues to accelerate, thanks in great measure to “disruptive technologies.”

Even the largest companies are not protected from the ravages of change; in fact, the bigger a company is, the harder it will be for that company to survive. Go down and visit the corporate graveyard. You’ll find some once very big companies that are quite dead.

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