PART 1COMPETITION
In such things as war, the errors which proceed from a spirit of benevolence are the worst.
—Karl von Clausewitz
If there’s one thing that has changed dramatically during my many years in business, it is the amazing increase in the level of competition. Now it comes at you from every part of the world and shows no signs of decreasing.
Competition isn’t as difficult when markets are growing. In other words, all boats are rising. But what happens when all boats are going down? Where do you get your business? The answer is obvious: from other boats. So, in many ways, you’ll have to pick up your weapons and be prepared to attack your competitors.
Get REPOSITIONING: Marketing in an Era of Competition, Change and Crisis now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
