EPILOGUE
In a way, this book ends a journey that started in 1969 when I wrote the first article on positioning, entitled “Positioning Is a Game People Play in Today’s Me-Too Marketplace.”
Since that time, “positioning” and “repositioning” have become heavily used words in business all around the globe. If you have any doubt, do a word search online; you’ll find that those two words appear millions of times. In business publications around the world, the two words appeared 37,163 times during 2008.
And yet to this day, while many people use the word positioning, not all of them truly understand what it is all about. And influential groups such as management consultants have little idea about perceptions or winning or losing in the mind.
So now ...
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