All companies want profitable growth. The challenge is how to achieve it ‹ and sustain it. Companies often seek to reinvent themselves by launching multiple new initiatives and growth strategies. But this usually adds complexity, which hurts growth, kills profits, and weakens the core business.
Research by Bain & Company's Chris Zook concludes that profitable growth comes from simple ""great repeatable models"" (GRMs). Companies with GRMs have learned to replicate their success and adapt, over and over ‹ often for decades ‹ in difficult industries and tumultuous circumstances.