CHAPTER 1Remark-ability: Enter Here—Laying the Foundation

Remarkability lies in the edges. The biggest, fastest, slowest,richest, easiest, most difficult. It doesn’t always matterwhich edge, more that you’re at (or beyond) the edge.

SETH GODIN

BEING REMARKABLE at what you do is an aspiration that almost every person possesses. However, delivering and repeating a remarkable performance are achievements almost every person and every organization struggles with in one way or another. The steps are not necessarily difficult, but they do require a consistent, intentional, mindful approach if you hope to achieve the level of the truly remarkable. The world is full of one-hit wonders, like music groups that reach the top 100 charts with a hit song, ...

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