The basic idea of Choice Awareness is to understand that existing institutional perceptions and organizational interests will often seek to eliminate certain choices from the political decision-making process when the introduction of radical technological change is discussed. The counterstrategy is to raise public awareness of the fact that alternatives do exist and that it is possible to make a choice. Becoming aware of choice-eliminating mechanisms is in itself an important part of raising this awareness. Furthermore, Choice Awareness can be promoted by the strategies mentioned in the previous chapter and illustrated in Figure 3.1. Each of the strategies is elaborated on in this chapter.