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Remote Research by Tony Tulathimutte, Nate Bolt

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Frequently Asked Questions

What is remote user research, anyway? Is it anything like focus groups or surveys?

Remote user research is simply a type of user experience (UX) research that’s conducted over the phone and Internet, instead of in person. In general, UX research seeks to understand how people interact with technology. Unlike focus groups and surveys, market research techniques that are used to learn people’s opinions and preferences, UX research focuses on studying people’s behavior. In that sense, remote user research isn’t really like market research; however, both remote user research and market research can be applied toward improving the design of existing technologies and inspiring new ones. See Chapter 1, The Appeal of Lab Research ...

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