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Remote Research by Tony Tulathimutte, Nate Bolt

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Chapter 6. Automated Research

We now turn to a different branch of remote user research: automated research, also known as unmoderated or asynchronous research. Unlike moderated research, automated research does not involve any direct interaction or conversation between the researcher and the participants; instead, you use online tools and services to collect information from users automatically from the Web. You can conduct automated research to get feedback from a large number of participants about behavior on a specific set of tasks. The majority ...

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