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Chapter 5. Moderating

Moderated research is about talking to people. No matter how well you’ve memorized the study objectives, set up the equipment, and recruited the right users, that doesn’t mean squat if you don’t establish good working communication with your participants.

Skeptical UX researchers accustomed to in-person research often ask us how it’s possible to effectively establish rapport with users without being physically present. Conventional wisdom dictates that you can read more from in-person visual cues, create a more comfortable ...

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