“An excellent perspective on the role of alliances in strategy execution and ecosystem development. Gomes-Casseres’s three fundamental rules are the basis for a pragmatic set of management tools, structures, and guidelines that equip leaders for a future in which collaboration between businesses is essential for survival.”
—CEES BIJL, Head of Emerging Business Areas and Head of Group Alliances, Philips International BV
“A terrific book with lots of insights and management tools, valuable to business leaders everywhere. Because I’ve been involved in several joint ventures, so much in Remix Strategy resonates with me, particularly the lessons on where joint benefits come from, on governing alliance strategy, and on dealing with uncertainty ...
Get Remix Strategy now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
