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Remix Strategy by Benjamin Gomes-Casseres

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Chapter 7

Rethinking Strategy

THIS BOOK STARTED BY ARTICULATING A STRATEGIC challenge facing many businesses today—how to create value by combining resources inside and outside the firm. You now have a new perspective, a comprehensive framework, and tools and techniques that you can use to tackle this problem and solve it. But you also have a bigger challenge now—how to make remix strategy part of your everyday business thinking. The remixing of assets to create value cannot be an isolated concern, as it affects every aspect of a business.

Remix strategy affects decisions in five key areas: (1) strategy, (2) competitive advantage, (3) governance, (4) change and innovation, and (5) return on investment. This chapter will show you how the core ...

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