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Remix Strategy by Benjamin Gomes-Casseres

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Chapter 2

Assessing Your Portfolio of Relationships

AS WITH ANY GOOD STRATEGY, REMIXING RESOURCES starts by identifying your options. Every decision you face will have trade-offs among the choices. The chapters that follow will show you in detail how to use the three laws to make these choices. Before you can apply these laws, however, you need to assess what kinds of combinations are available to you.

This assessment requires two steps. First, you need to examine the range of combinations that you currently have and might choose in future deals. Each deal type has distinct characteristics; selecting the right deal for the job is critical to creating value, as we saw in the automobile case discussed earlier. To help you select the right deal, ...

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