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Remix Strategy by Benjamin Gomes-Casseres

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Further Reading

CHAPTER 1

Ideas

My inspiration for the idea of business remix comes from Joseph A. Schumpeter, The Theory of Economic Development (originally published in German 1911; English trans. London: Oxford University Press, 1934). Though I first read this book as an undergraduate, I have since learned how its core insight about business combinations can be put to use in management. Schumpeter is better known for his work on creative destruction, which appeared in a later book. Scholars of entrepreneurship, however, have regularly referred to Schumpeter’s concept of business combinations.

Following the Great Recession, interest in reshuffling assets rose among firms, for reasons sketched briefly in the text. See also the contemporary ...

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