Reunion
David E. Bell
DAVID BELL serves as chair for Harvard Business School’s marketing department and for two of its executive education programs. An expert in retailing, he teaches a second-year elective course in the subject, and his scholarly work in the area has included an investigation into the interplay of pricing, inventory, and location strategies for multisite merchants.
In addition to his work in retail and marketing, he has done extensive research on risk assessment and analysis, examining—among other issues—how the psychological underpinnings of risk taking shape business choices. He has coproduced a series of books on the subject, ...
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