About the Author
Andrea “Andy” Coville is CEO of Brodeur Partners, one of the world’s top mid-sized communications agencies. In a quest to bring more science and sensory-based insight to the creative process she developed and refined the concept of relevance, a strategic platform for helping organizations and their brands go beyond the “buzz” and link communications to behavioral change.
For 25 years she has executed high-performing relevance campaigns for organizations in the business-to-business, consumer products and healthcare markets. Her agency’s extensive client roster has included the American Cancer Society, IBM, MasterCard, Corning, Phillips, RIM (Blackberry), Bio, Vertex, 3M and GE Plastics.
After joining Brodeur in 1986 and becoming ...
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