5
Dimensions of Relevance (III): Circumstances
Content, Context, and Contact
By now, we have probably convinced you that becoming (and staying) relevant is more complicated than you thought. It is, of course. And it gets even more complex. For example, relevance depends on the circumstance, and we can break those circumstances down into three parts: content, context, and contact.
CONTENT
The content of a communication—the words and pictures on a web page, for example—is the primary vehicle for delivering relevance to an audience. And that web page example gives you a pretty good idea of what we are talking about: words, pictures, video, social media in all its forms, and conversations. They all make up content.
And that content includes word-of-mouth, ...
Get Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
