Appendix
Organizational Relevance: Frameworks and Profiles
A STUDY BY BRODEUR PARTNERS
(Note: This is an abridged version of our study. If you would like a full copy of the report, please send us an e-mail at Relevance@Brodeur.com).
What makes an organization relevant? Is it that the organization meets a personal need or performs a special function? Is it because it makes a particular product or provides a specific service; and because of those useful functions or products, do people find some organizations more relevant than others? Do they think of and connect to organizations in different ways? Does organizational relevance matter?
This is the first of several studies by Brodeur Partners exploring the dimensions of relevance. If you want to ...
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