Relationship Marketing

Acknowledgements

In preparing this revised edition of Relationship Marketing, we have drawn on the work of many colleagues. Fellow academics such as Evert Gummesson, Christian Grönroos and Jag Sheth have shared ideas and frameworks at conferences and colloquia. We have gained much from the writings of others who have sought to extend our understanding of this subject. Particular acknowledgement must be given to past and present collaborators Moira Clark, Sue Holt, Uta Jüttner and Helen Peck, who have co-authored with us many previous works from which we have drawn in preparing this book.