OTHER TITLES IN OUR MARKETING STRATEGY COLLECTION
Naresh Malhotra, Georgia Tech, Editor
Developing Successful Marketing Strategies by Gary W. Randazzo
Marketing and Management Models: A Guide to Understanding and Using Business Models by Yvonne Helen Strong
Effective Advertising Strategies for Your Business by Cong Li
Surprise!: The Secret to Customer Loyalty in the Service Sector by Vincent P. Magnini
Sales Promotion Decision Making: Concepts, Principles, and Practice by Steve Ogden-Barnes and Stella Minahan
Smart Marketing: How to Dramatically Grow Your Revenue by Ahmed Al Akber
Market Sensing Today by Melvin Prince and Constantinos-Vasilios Priporas
Launching New Products: Best Marketing and Sales Practices by John Westman and Paul Sowyrda ...
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