Contents
Introduction: Turning Someday into Payday
Chapter 1: Idea Brainstorming: Fun, Fast, and Easy
Discover the Three “P’s”: Passion, Purpose, and Profits
Chapter 2: Markets versus Topics: Understand the Difference and Prosper
Chapter 3: Determining Market Size: Easy as the Three Bears—It’s Got to Be Just Right
Where’s There’s a Good Question, There’s a Great Answer
Chapter 4: Your Subscriber Avatar: Knowing Your Ideal Customer
Birds of a Feather Flock Together
Chapter 5: Competitive Analysis: The Direct and Indirect
Part Two: Anatomy of Your Business
Chapter 6: A Proven Business Model: If It Ain’t Broken . . .
The Pros and Cons of Each Business Model
Chapter 7: Naming Your Inbox Magazine: It’s Got to Be Good!
A Name Can Make You or Break You
Give the People What They Want
Chapter 8: Design and Frequency: It’s All about Engagement
It Needs to Be Actionable and Useful
Chapter 9: Software and Systems: Technology Made Easy
Websites Have Never Been Easier
Get Reinventing the Entrepreneur: Turning Your Dream Business into a Reality now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
