Contents
Chapter 1: Moving a Company with the Times
Transformational Change in an Emerging Market
Strategy Is Choice and Execution
Anticipating What We Will Learn from Haier
What You Will Learn in Each Chapter
The Global Battlefield Emerges in the 1980s
The U.S. Market in the 1980s and 1990s
The Challenge of Globalization: Key Lessons of Western Brands in China
Home Appliance Manufacturers’ Approaches to the Chinese Market
China’s Major Home Appliance Manufacturers
The Global Major Home Appliance Industry
Chapter 3: The Story of Haier and the Evolution of Its Corporate Culture
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