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Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform by Fang Liu, Umberto Lago, Bill Fischer

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CHAPTER 4

LIBERATING TALENT

Tapping the Entrepreneurial Spirit

Changing a corporate culture can be a fear-inspiring, enervating, and exhausting experience, and all too often it turns out badly. One only has to consider the trials and tribulations that have so recently characterized the efforts by Sony, Nokia, Yahoo!, Research in Motion, and Kodak to reinvent themselves to recognize how difficult it is to accomplish such a do-over successfully. It is not for the faint-hearted. Yet Haier has been in the midst of big cultural changes for nearly three decades. If Sam Palmisano’s comments, quoted in the opening chapter, suggesting that “organizational culture thrives only to the extent that it is open to being re-created,” are to be regarded seriously, ...

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