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Regression Analysis by J. Holton Wilson, Barry P. Keating

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Chapter 7

A Market Share Multiple Regression Model

Chapter 7 Preview

When you have completed reading this chapter you will be able to:

• Identify what constitutes a market share multiple regression model.

• Arrange your data for use in a market share multiple ­regression model.

• Determine whether a particular variable ought to be in the model.

• Evaluate the market share model.

• Make a point estimate from the model.

• Calculate a confidence interval for your estimate.

In the previous chapters, you have seen examples of simple linear regressions (those with a single independent variable) and multiple linear regressions (those with more than one independent variable). Now, you will apply these concepts of regression analysis to estimate a model ...

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