PART FIVE
The Symbolic Frame
What images or associations come to mind when you think about each of these terms?
• American flag
• Nazi
• General Motors
• Princess Diana
• Abu Ghraib
• Declaration of Independence
• Al Quaeda
• McDonald’s
• Pearl Harbor
• Paris
It is likely that you had emotional, even visceral, reactions to many of these familiar words. Each refers to a specific person, group, place, or event, but each has also acquired symbolic resonance. Symbols carry powerful intellectual and emotional messages; they speak to both the mind and the heart. ...
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