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Reframe The Marketplace: The Total Market Approach to Reaching the New Majority by Jeremy Katz, Jeffrey L. Bowman

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About the Author

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Jeffrey L. Bowman, Author, Founder and Chairman of REFRAME: The Brand

www.jeffreylbowman.com |

@jeffreylbowman |

www.reframethebrand.com |

@reframethebrand

Jeffrey L. Bowman is an author, as well as the Founder and Chairman of REFRAME: The Brand, a platform conceived to prepare executives for the New Majority. The organization provides Total Market Enterprise™ advisory, education, and training through a software as a service (SaaS) platform. Since launching the organization in 2013, Bowman has grown it from 61 members to more than 200 members.

As a former Senior Partner and Managing Director at Ogilvy & Mather, one of the world's largest advertising and communications agencies, Bowman pioneered a new communications model that not only bridged the general market and multicultural marketing communications approaches, but also redefined change management. Today, he leads the industry charge in transforming brands and businesses for the New Majority.

Author of the highly acclaimed Cross-Cultural Report and Brand Cross-Cultural Index, two firsts for the industry, Bowman is advertising's most recognized pioneering thought leader and practitioner on the Total Market approach. This new industry category challenges the antiquated approach to marketing and advertising developed in the 1950s and taps into all the new and emerging consumer segments that are currently transforming ...

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