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Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design by Michael Krypel

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8. Governance for Building an Optimization Organization

Digital businesses are being driven by people in roles that didn’t exist a few years ago, candidates come from backgrounds that haven’t traditionally been associated with laying a solid foundation in business, and companies continue to experiment with how to organize for the digital space. In some cases, businesses are hiring for positions they’re inventing on the spot.

This chapter discusses governance in the era of digital business, including essential roles, skill sets, hiring, and organizational design best practices. It also describes the typical challenges companies encounter when they try to build out programs. In this chapter you’ll learn the answer to the question: What do art historians ...

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