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Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design by Michael Krypel

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6. Optimization Plan, Wireframes, and Design Comps

An optimization roadmap is a blueprint for each design test you do. If you don't have one for testing your design iterations, chances are that your testing plan will suffer from disorder, incompleteness, and neglect. The roadmap is a customized solution that consists of optimization plans, wireframes, and design comps to . . .

This chapter describes . . .

Optimization Roadmap Overview

For each test in the optimization roadmap, you’ll build an optimization plan. You’ll then add wireframes and design comps to the optimization plan, producing the optimization results document, which is a self-contained document encompassing the full span of the test, from ideation through implementation, results ...

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