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Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation

Book Description

Create products and services your consumers can’tpass up--without the high cost of developmentSuccess is all about connections.Debra Kaye explodes conventional thinking about innovation and provides an approach that anyone or any business can use to expose the crucial links among observations, experiences, facts, and feelings that on the surface do not seem related--but are--to uncover fresh, brilliant insights.