Arguments Against Sales Reporting

I will immediately concede that sales reporting is time-consuming. The classic argument against sales reporting is that it takes away from valuable selling time. Although this may be true, sales reporting can also be a valuable coaching tool (for yourself and your manager) and a tool for strategic and tactical planning.

I prefer to view sales reporting as an investment in my own success. Sales reporting ensures that you are working smart. Sales reporting also requires attention to detail, a skill that is not a staple characteristic of most salespeople. Without this attention to detail, you may overlook many items that are vital to your success.

For example, assume that you continue to make call after call and ...

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