Red-Hot Cold Call Selling: Prospecting Techniques That Really Pay Off, Second Edition

Public Speaking

Following on the theme of reaching out to many prospects at once, public speaking can be a powerful supplement to your sales activities. Speaking in public, like professional selling, is a skill that can be mastered by anyone. Toastmasters International, an organization dedicated to improving your communication and leadership skills, is an excellent option to anyone interested in improving her speaking skills. The opportunity to speak in front of several hundred decision makers in your industry should be seized. Industry conferences are always hungry for speakers. All you have to do is develop a topic of interest and volunteer.

Start at the smaller conferences, and fine-tune your speech and your skills. Then move on to the major ...