Chapter 11. Public Relations: How to Make Your Prospects Come to You
Thus far, we have worked exclusively with ideas that proactively help you penetrate a particular prospect within your target market. These ideas are crucial to your success and will certainly contribute to the probability of a positive outcome in the sales process. However, public relations tools, such as press releases, newsletters, public speaking engagements, and networking, can also be very powerful allies in your quest for selling success. A well-planned public relations campaign can position you as an industry expert and create excitement about what you do, building a mystique about you and your product. Opportunity will begin to chase you for a change.
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